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01-14-2005, 09:11 PM
Chicago auto show (February)
No new Jeep products are scheduled for introduction at the Chicago show in February, but featured will be the World's Largest Indoor Auto Show Test Drive Track. The track will be 1/2 mile in length, circling the perimeter of the 156,000-square-foot McCormick Place exhibit hall. Consumers will have the opportunity to test drive Chrysler, Jeep(R) and Dodge products on the specially designed course. The collective displays are the largest ever constructed in Chrysler Group history.
"Camp Jeep(R) New York at the Jacob Javitz Center was a homerun earlierm this year, drawing over 300,000 visitors and conducting more than 36,000 test drives over a two-week period," said George Murphy, Senior Vice President, Global Brand Marketing. "Based on this overwhelming success, we decided to expand the concept to include the Chrysler and Dodge brands in Chicago."
The test track will include a Jeep Trail Rated(R) course to demonstrate the Jeep brand's off-road capabilities, including traction, articulation, ground clearance, maneuverability and water fording, and a Dodge truck off- road course. Thirty vehicles will operate on the test track at any given time, featuring Chrysler and Dodge brand passenger cars.
Track Fun Facts:
More than 115 semi-trailers of track material, audio-visual equipment, exhibit properties and vehicles will be hauled into the exhibit space at McCormick Place.
Over 1,100 cubic yards of topsoil, boulders, gravel, concrete and course timbers will be used.
More than 40,000 feet of electrical cabling, the equivalent of nearly 8 miles, will be used for lights, power and displays.
Over 30,000 feet of overhead support trusses will be utilized.
The test track and the auto show exhibit will be completed in less than seven days.
The centerpiece of the exhibit, the Dodge Ram's head, stands 25 feet tall, 26 feet wide and is illuminated by more than 31,750 LED lights.
In addition to driving experiences, event goers will experience the personality of the Chrysler, Jeep and Dodge brands through interactive activities, gaming kiosks, live musical performances, lifestyle activities, demonstrations, giveaways and more.
No new Jeep products are scheduled for introduction at the Chicago show in February, but featured will be the World's Largest Indoor Auto Show Test Drive Track. The track will be 1/2 mile in length, circling the perimeter of the 156,000-square-foot McCormick Place exhibit hall. Consumers will have the opportunity to test drive Chrysler, Jeep(R) and Dodge products on the specially designed course. The collective displays are the largest ever constructed in Chrysler Group history.
"Camp Jeep(R) New York at the Jacob Javitz Center was a homerun earlierm this year, drawing over 300,000 visitors and conducting more than 36,000 test drives over a two-week period," said George Murphy, Senior Vice President, Global Brand Marketing. "Based on this overwhelming success, we decided to expand the concept to include the Chrysler and Dodge brands in Chicago."
The test track will include a Jeep Trail Rated(R) course to demonstrate the Jeep brand's off-road capabilities, including traction, articulation, ground clearance, maneuverability and water fording, and a Dodge truck off- road course. Thirty vehicles will operate on the test track at any given time, featuring Chrysler and Dodge brand passenger cars.
Track Fun Facts:
More than 115 semi-trailers of track material, audio-visual equipment, exhibit properties and vehicles will be hauled into the exhibit space at McCormick Place.
Over 1,100 cubic yards of topsoil, boulders, gravel, concrete and course timbers will be used.
More than 40,000 feet of electrical cabling, the equivalent of nearly 8 miles, will be used for lights, power and displays.
Over 30,000 feet of overhead support trusses will be utilized.
The test track and the auto show exhibit will be completed in less than seven days.
The centerpiece of the exhibit, the Dodge Ram's head, stands 25 feet tall, 26 feet wide and is illuminated by more than 31,750 LED lights.
In addition to driving experiences, event goers will experience the personality of the Chrysler, Jeep and Dodge brands through interactive activities, gaming kiosks, live musical performances, lifestyle activities, demonstrations, giveaways and more.